#WebDevelopment #Design #ProjectManagement #WordPress #AEM #AdobeAnalytics #Figma #SEO #UserTesting #UX/UI #Taxonomy #Accessibility(A11Y) #DataAnalysis #Cybersecurity Microsoft: WordPress to AEM Website Migration This project consisted of redesigning Microsoft's Security Insider Threat Intelligence (cybersecurity) thought leadership website and migrating this newly redesigned site from WordPress content management system (CMS) to AEM content management system (CMS). Redesign and migration efforts included SEO, content strategy, user testing for prototypes to determine the best site taxonomy and UX/UI components that offer an engaging user experience, and developing an interactive selection tool for threat actors. Data analysis was used to set performance benchmarks. Explore»

#Webflow #WebDevelopment #Design #JavaScript #CSS #HTML #UX/UI #SEO #CopyWriting PBS Biotech: Website Redesign A website redesign leveraging Webflow CMS and JavaScript, integrating key user insight tools such as Google Tag Manager (GTM), Google Analytics, CrazyEgg's user experience visualization tool, and creating content.  A key part of the web redesign included optimizing the site for SEO, which increased website traffic, engagement, and search engine visibility. Explore»

#Shopify #Ecommerce #WebDevelopment #Design #JavaScript #CSS #HTML #UX/UI #SEO #ProjectManagment #TechstackImplementation #Customization #CopyWriting PBS Biotech: Ecommerce Store Implementation Developed an e-commerce store using the Shopify e-commerce platform, which included customizing liquid.css templates, integrating applications to allow for B2C checkout (Stripe, etc.), B2B (purchase order), designing a customized registration page that allowed for interest-based targeting marketing initiatives, as well as leveraging inventory management to calculate preliminary shipping costs during checkout. Explore»

#HubSpot #CRM #WebDevelopment #Design #JavaScript #CSS #HTML #UX/UI #ProjectManagement #Customization PBS Biotech: Customer Support Portal Development Developed customized login, registration, and password recovery web pages for a customer support portal within HubSpot to allow target customers to create, track, and manage their support tickets. Explore»

#HubSpot #CRM #TechstackImplementation #ProjectManagement #Customization #StrategicAlignment PBS Biotech: HubSpot Customer Platform Implementation Implemented HubSpot's content management system (CMS), marketing automation platform, integrated chat functionality, customer support portal, and consent management platform while utilizing key features such as form creation, campaign planning, list creation (dynamic/static), analytics reporting, and integrations with MailChimp (email creation, and email marketing strategy deployment), Shopify, Google Ads, and Social to maximize customer engagement, conversion, and revenue. Explore»

#Webflow #WebDevelopment #Design #JavaScript #CSS #HTML #UX/UI #SEO #VideoEditing #Animation #CopyWriting #ContentCreation PBS Biotech: Product Microsite (For Desktop) Development Developed an interactive website for desktop (main traffic channel) to showcase the company’s premiere products. One of the challenges of this project was that the key animations were in a video file no one had access to; to get access, I had to edit the key parts of the video, extract, convert to GIFS, then call the GIFS based on user web page interactions as well as develop a piece of content for MQL/SQL conversion. Explore»

#Webflow #WebDevelopment #Design #JavaScript #CSS #HTML #UX/UI #SEO #VideoEditing #Animation #CopyWriting PBS Biotech: Interactive Scaling Calculator Built an interactive scaling calculator that provided optimized values based on their key inputs. This required me to understand the value of the inputs and formulas and translate those into JavaScript formulas that gave the relevant inputs for each required value. The final outputs provide the user with the necessary agitation rates (RPMs) needed to scale up their cell therapy development process. Explore»